Production4

My fourth production is a poster that targets AUI students that speak French. I choose a known environment with a "student's car" and I played with words.

Production3

My third production is a flyer that will be put in cars, and targeting all drivers that speak French. The flyer represents the driving sign of "Camping"; however, I wanted to represent someone who has the driving license but doesn't know well the traffic law. So, I gave to the camping sign an other meaning which is "Be careful to the Indians", since the camping sign looks like an Indian tent. 

Production2

The second production is targeting Moroccan audience from both genders and between 18-25 years old that speak Arabic. For this advertisement, it will be in a billboard since it has to target the majority of Moroccans. Concerning the content, I wanted my poster be understood by all Moroccans, so I put simple words and numbers with a clear image, and the overall goes straight to the point.

Production1

My first production is targeting women audience. The poster is colorful and visually attractive, and the text is readable. I choose to mix two subjects that are illogical which are fashion and security, and targeting women who don't want to put the security belt because it doesn't fit with their clothes. So, I wanted to represent the first page of a catalog of a clothes shop that promote a new collection. Since, the majority of women are attracted by fashion and shopping, this poster may mark them.

Final Project

The final project I choose is about an advertising campaign about car accident using humor. I choose this subject because it's unusual to see humor in tragic situations; moreover, we have different humors and the advertisement could not be understood by everyone. So, this project was like a challenge for me. We had to do 4 productions (2 posters, and 2 free style ones). The target audience is Moroccans from 18-25 years old from different social classes, education, income...
 For all my productions, I used a logo in order to understand that it is a campaign. The logo is a yellow strip and in the two extremities there is "SECURITE ROUTIERE" in French and Arabic. The common point of all my productions is that I only used "l'humour fin" that will make smile everyone who sees the ad, because we can't really laugh at car accident! Moreover, it's a car accident campaign so the purpose is to make people aware; hence, my purpose in my productions is to make people smile and then think!

A l'occasion des résultats des élections politiques Françaises, j'ai choisi cette affiche de publicité d'une entreprise de location de voiture SIXT qui me fit sourire. 

Le jeux de mots est tout à fait approprié avec les événements du moment, mais est-ce positif ou négatif? De mon point de vu, je dirai que oui, c'est positif tant que l'affiche est en train de promouvoir une réduction temporaire. 

La typographie est centrée et écrite en orange et blanc sur un fond noir ce qui l'a met tout à fait en valeur. 

I choose this image because of its realistic representation of a Mc Donald's hamburger. It really looks like a real Big Mac without photoshop retouches.
Concerning the design:
It is balanced since there is text at the top left of the poster and the logo at the bottom right which create an equal distribtution of elements. The focal point is the the hamburger by itself since it is centered in the poster and enough colored. The black background gives more contrast and puts the hamburger more in importance. 

The beauty of how a luxury brand can mix a wild animal with a Hermes handbag, putting as a value proposition the authenticity of the pink color from India. 

Analysis of typography

First of all, the image contains one same type of text but in different size, so we consider that it is the contrast style.
Concerning the nature of the text, it's a sans serif style because it doesn't have these small finishing strokes. 

Prada shoe 2012

The new Prada shoes in 2012 inspired by the 50's Cadillac style...

Who already thought that a fashion designer will one day be inspired by a car design!

Levi's Ad

Analysis of the image:
-Hierarchy--> the first visual attention is the two persons in the middle of the picture. Then, the red known logo of Levi's is noticeable.

-Balance--> the picture is balanced, and the two persons form a symmetry. It really creates an equal distribution of visual weight.

-Proximity--> the proximity between elements is respected. In fact, we can distinguish between the text, the two bodies that form one entity and the logo.

-Repetition--> There is a repetition in the text. In fact, we can see in the left the part that concern the guy and on the right side (at the same level) the part that concern the girl.

-Scale--> The scale is respected for the most important element of the picture (the two persons)

-Contrast and Colors--> the colors are very basic. The most attracting color is the logo, and it is on the top right corner in a small size. The contrast of the blue jean on a white/cream background emphasize the important of the product.

Why did I choose this image:
First, when I saw the image I thought that it was one body, then when I clicked on it to enlarge it I understood that it was two bodies that form one entity. It reminds me the advertisements of Calvin Klein that always use sexual attraction in their ads. According to an article that I have read on Abercrombie and Calvin Klein, those types of ads are called "sexvertising".

Interesting article on Facebook

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousands of people went through the station, most of them on their way to work.

Three minutes went by and a middle aged man noticed there was musician playing. He slowed his pace and stopped for a few seconds and then hurried up to meet his schedule.

A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping continued to walk.

A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.

The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried but the kid stopped to look at the violinist. 

Finally the mother pushed hard and the child continued to walk turning his head all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.

In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.

No one knew this but the violinist was Joshua Bell, one of the top musicians in the world. He played one of the most intricate pieces ever written,with a violin worth 3.5 million dollars.

Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston and the seats average $100.

This is a real story. Joshua Bell playing incognito in the metro station 

was organized by the Washington Post as part of a social experiment about perception, taste and priorities of people. The outlines were: in a commonplace environment at an inappropriate hour: Do we perceive beauty?

Do we stop to appreciate it? Do we recognize the talent in an unexpected context?

One of the possible conclusions from this experience could be: If we do not have a moment to stop and listen to one of the best musicians in the world playing the best music ever written, how many other things are we missing?

Design analysis:

1) The guy is the first visual attraction because it is recognizable. Then, we can see the smoke that forms a gun. So, the hierarchy of this picture is good because we first focus on the guy, and then there is a continuity with the smoke in order to keep our attention.

2) The picture is shared into two parts. The part in the left is occupied by the guy and the other part in the right by the smoke. So, we can say that there is a good balance because there is an equal distribution of visual weight.

3) The two elements are well separated, so there is a proximity.

4) The smoke creates a rhythm in the picture

5) Concerning the scale of the elements, they have relatively the same size, so they have the same importance.

6) The colors are "black and white" which create a good contrast. Those colors create also a melancholy.  

Target audience of the ADS of Axe

All the advertisements of AXE promise sex appeal for men. They show beautiful and sexy young girls fighting for a "normal" man that puts the deodorant. The packaging of the product is rather black or brown and has sometimes other dark colors (like dark green, dark blue...) In my opinion, the design of the product is suspicious :) 
The target here is single men between 15-30 years old from any social class and geography place. 

Target audience of the ad "J'adore de Dior"

Let's first begin with a brief analysis of the advertisement. As usual, the sexual attraction of women is again used in this ad, and it targets men and women audiences. We can see a blond attractive woman that looks like Marilyn Monroe. She has a perfect body and its gestures have sexual connotations. The colors used are yellow, black and gold which refer to luxury. In the background, we can notice a ceiling light that reminds fairy tales. So the message is designated to women audiences that want to become or feel like a star or a princess. 

In the foreground, we can notice her breast and the text "J'adore". This position makes us look directly to the area of the neck. Moreover, the product looks like a "sex toy", so here the message is not only that the perfume will give you the impression to be a star but also to give you pleasure. Here the target audience would be men because the sexual attractions of the woman in the advertisement call the men audience for desire.

Contemporary painting of Keith Haring

"I really prefer if the work speaks for itself: I try to make
images that are universally ’readable’ and self-explanatory..." (Keith Haring)


This is one example of the work of Keith Haring, an American artist of the 20th century. He used to draw simple pieces that look like cartoons and very understandable. This, makes his work accessible to everybody, in the contrary of most painters that target the elite. 
He used to represent hearts, bodies, dogs, babies, and uses intense colors.


The artist has been inspired by the cartoons, graffitis, the street and pop art. But, also by some artists like Pierre Alechnisky, Jean Dubuffet, Brion Gysin...