Levi's Ad

Analysis of the image:
-Hierarchy--> the first visual attention is the two persons in the middle of the picture. Then, the red known logo of Levi's is noticeable.

-Balance--> the picture is balanced, and the two persons form a symmetry. It really creates an equal distribution of visual weight.

-Proximity--> the proximity between elements is respected. In fact, we can distinguish between the text, the two bodies that form one entity and the logo.

-Repetition--> There is a repetition in the text. In fact, we can see in the left the part that concern the guy and on the right side (at the same level) the part that concern the girl.

-Scale--> The scale is respected for the most important element of the picture (the two persons)

-Contrast and Colors--> the colors are very basic. The most attracting color is the logo, and it is on the top right corner in a small size. The contrast of the blue jean on a white/cream background emphasize the important of the product.

Why did I choose this image:
First, when I saw the image I thought that it was one body, then when I clicked on it to enlarge it I understood that it was two bodies that form one entity. It reminds me the advertisements of Calvin Klein that always use sexual attraction in their ads. According to an article that I have read on Abercrombie and Calvin Klein, those types of ads are called "sexvertising".