Target audience of the ADS of Axe

All the advertisements of AXE promise sex appeal for men. They show beautiful and sexy young girls fighting for a "normal" man that puts the deodorant. The packaging of the product is rather black or brown and has sometimes other dark colors (like dark green, dark blue...) In my opinion, the design of the product is suspicious :) 
The target here is single men between 15-30 years old from any social class and geography place.