The final project I choose is about an advertising campaign about car accident using humor. I choose this subject because it's unusual to see humor in tragic situations; moreover, we have different humors and the advertisement could not be understood by everyone. So, this project was like a challenge for me. We had to do 4 productions (2 posters, and 2 free style ones). The target audience is Moroccans from 18-25 years old from different social classes, education, income...
For all my productions, I used a logo in order to understand that it is a campaign. The logo is a yellow strip and in the two extremities there is "SECURITE ROUTIERE" in French and Arabic. The common point of all my productions is that I only used "l'humour fin" that will make smile everyone who sees the ad, because we can't really laugh at car accident! Moreover, it's a car accident campaign so the purpose is to make people aware; hence, my purpose in my productions is to make people smile and then think!
For all my productions, I used a logo in order to understand that it is a campaign. The logo is a yellow strip and in the two extremities there is "SECURITE ROUTIERE" in French and Arabic. The common point of all my productions is that I only used "l'humour fin" that will make smile everyone who sees the ad, because we can't really laugh at car accident! Moreover, it's a car accident campaign so the purpose is to make people aware; hence, my purpose in my productions is to make people smile and then think!
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