mardi 24 janvier 2012

Target audience of the ad "J'adore de Dior"


Let's first begin with a brief analysis of the advertisement. As usual, the sexual attraction of women is again used in this ad, and it targets men and women audiences. We can see a blond attractive woman that looks like Marilyn Monroe. She has a perfect body and its gestures have sexual connotations. The colors used are yellow, black and gold which refer to luxury. In the background, we can notice a ceiling light that reminds fairy tales. So the message is designated to women audiences that want to become or feel like a star or a princess. 
In the foreground, we can notice her breast and the text "J'adore". This position makes us look directly to the area of the neck. Moreover, the product looks like a "sex toy", so here the message is not only that the perfume will give you the impression to be a star but also to give you pleasure. Here the target audience would be men because the sexual attractions of the woman in the advertisement call the men audience for desire.




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