Target audience of the ADS of Axe

All the advertisements of AXE promise sex appeal for men. They show beautiful and sexy young girls fighting for a "normal" man that puts the deodorant. The packaging of the product is rather black or brown and has sometimes other dark colors (like dark green, dark blue...) In my opinion, the design of the product is suspicious :) 
The target here is single men between 15-30 years old from any social class and geography place. 

Target audience of the ad "J'adore de Dior"

Let's first begin with a brief analysis of the advertisement. As usual, the sexual attraction of women is again used in this ad, and it targets men and women audiences. We can see a blond attractive woman that looks like Marilyn Monroe. She has a perfect body and its gestures have sexual connotations. The colors used are yellow, black and gold which refer to luxury. In the background, we can notice a ceiling light that reminds fairy tales. So the message is designated to women audiences that want to become or feel like a star or a princess. 

In the foreground, we can notice her breast and the text "J'adore". This position makes us look directly to the area of the neck. Moreover, the product looks like a "sex toy", so here the message is not only that the perfume will give you the impression to be a star but also to give you pleasure. Here the target audience would be men because the sexual attractions of the woman in the advertisement call the men audience for desire.

Contemporary painting of Keith Haring

"I really prefer if the work speaks for itself: I try to make
images that are universally ’readable’ and self-explanatory..." (Keith Haring)


This is one example of the work of Keith Haring, an American artist of the 20th century. He used to draw simple pieces that look like cartoons and very understandable. This, makes his work accessible to everybody, in the contrary of most painters that target the elite. 
He used to represent hearts, bodies, dogs, babies, and uses intense colors.


The artist has been inspired by the cartoons, graffitis, the street and pop art. But, also by some artists like Pierre Alechnisky, Jean Dubuffet, Brion Gysin...