Production4

My fourth production is a poster that targets AUI students that speak French. I choose a known environment with a "student's car" and I played with words.

Production3

My third production is a flyer that will be put in cars, and targeting all drivers that speak French. The flyer represents the driving sign of "Camping"; however, I wanted to represent someone who has the driving license but doesn't know well the traffic law. So, I gave to the camping sign an other meaning which is "Be careful to the Indians", since the camping sign looks like an Indian tent. 

Production2

The second production is targeting Moroccan audience from both genders and between 18-25 years old that speak Arabic. For this advertisement, it will be in a billboard since it has to target the majority of Moroccans. Concerning the content, I wanted my poster be understood by all Moroccans, so I put simple words and numbers with a clear image, and the overall goes straight to the point.

Production1

My first production is targeting women audience. The poster is colorful and visually attractive, and the text is readable. I choose to mix two subjects that are illogical which are fashion and security, and targeting women who don't want to put the security belt because it doesn't fit with their clothes. So, I wanted to represent the first page of a catalog of a clothes shop that promote a new collection. Since, the majority of women are attracted by fashion and shopping, this poster may mark them.

Final Project

The final project I choose is about an advertising campaign about car accident using humor. I choose this subject because it's unusual to see humor in tragic situations; moreover, we have different humors and the advertisement could not be understood by everyone. So, this project was like a challenge for me. We had to do 4 productions (2 posters, and 2 free style ones). The target audience is Moroccans from 18-25 years old from different social classes, education, income...
 For all my productions, I used a logo in order to understand that it is a campaign. The logo is a yellow strip and in the two extremities there is "SECURITE ROUTIERE" in French and Arabic. The common point of all my productions is that I only used "l'humour fin" that will make smile everyone who sees the ad, because we can't really laugh at car accident! Moreover, it's a car accident campaign so the purpose is to make people aware; hence, my purpose in my productions is to make people smile and then think!

A l'occasion des résultats des élections politiques Françaises, j'ai choisi cette affiche de publicité d'une entreprise de location de voiture SIXT qui me fit sourire. 

Le jeux de mots est tout à fait approprié avec les événements du moment, mais est-ce positif ou négatif? De mon point de vu, je dirai que oui, c'est positif tant que l'affiche est en train de promouvoir une réduction temporaire. 

La typographie est centrée et écrite en orange et blanc sur un fond noir ce qui l'a met tout à fait en valeur.